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Merits And Demerits Of Designing A Business Brand, Logo Or Website In-House And Using An Outsourcing Partner

Designing your business’ brands, logo or website has two options. The work could be done by your employees or an outsourced partner. Having the job done in-house means using your own staff to design the brand, the logo and the website of your business. When the designing is done by an outside party, this is called outsourcing. Designing a new website, brand or logo in house and outsourcing, both have merits and demerits. None of the two is perfectly fit for all business at any given point in time. In this case, the business owner should then consider the two depending on their circumstances.

When working on a business’ brand, logo or website can be formulated as a project. When designing in house a business owner has more control than when outsourcing. The directives on what needs to be done can be given by the owner. The owner can easily monitor the progress of the project. The owner benefits from having his staff give full focus to his work only unlike in outsourcing where there are many clients waiting to be served. The project can therefore be done faster. Any changes that may need to be done in the brand, the logo or the websites can be done faster in house. External parties do not know much about the culture, values and policies of your business. In-house expertise may benefit the business owner. If the project is handled in-house there are no language barrier problems as they are probably sharing a language.

Payroll costs are inflated by having in-house staff to work on such a project. It may be difficult to get employees with the required skills set for such a project. Having experts in your business may not be affordable for smaller businesses and startups. If an expert leaves, the new staff coming in have to be trained and a lot of cash is used here. Due to the learning curve it will also take long for them to reach perfection.

Outsourcing may be less costly than maintaining in-house employees. The outsourcing partner could have skills that in-house staff do not have. The project is in control of the partner instead of the business owner. The outsourcing partner has access to personal and confidential data. The business’ culture and values are not known by the outsourcing partner. The periodic fees must be paid for the outsourcing partner to keep on the brand logo and maintain the website.

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